Within Southside Main Street, also known as SoMa, in Little Rock, Arkansas lies the Root Cafe. The Root has been a place which I felt a sense of community growing up and adored its values as they cater to those with dietary restrictions and celebrate a local, and organic lifestyle. I used all of their values, imagery, and characteristics in order to help focus the brand on their founding idea of sourcing food from local small farms and producers in Arkansas, making their food and ideas as fresh as possible.
