Marriott International’s annual internal Senior Leadership Meeting is held at the end of each year to reflect on the company’s achievements and preview the year ahead. A key feature of the meeting is the year-end video, which visually highlights key accomplishments and sets the stage for discussions among senior leaders.
The project began with creative brainstorming sessions, where I researched current trends, studied relevant content, and contributed to scripting. As the lead motion designer, I collaborated closely with a video editor to deliver motion graphics that elevated the messaging and enhanced the visual impact.
Before diving into design and animation, I carefully reviewed the script outline to understand the narrative flow and identify areas that could benefit from dynamic graphics. I shared my insights and priorities with the video editor, ensuring our work aligned seamlessly. This collaborative process enabled us to combine storytelling and visuals effectively.
This project was a rewarding opportunity to lead creative direction and contribute to a polished, engaging video that resonated with senior leadership.
The project began with creative brainstorming sessions, where I researched current trends, studied relevant content, and contributed to scripting. As the lead motion designer, I collaborated closely with a video editor to deliver motion graphics that elevated the messaging and enhanced the visual impact.
Before diving into design and animation, I carefully reviewed the script outline to understand the narrative flow and identify areas that could benefit from dynamic graphics. I shared my insights and priorities with the video editor, ensuring our work aligned seamlessly. This collaborative process enabled us to combine storytelling and visuals effectively.
This project was a rewarding opportunity to lead creative direction and contribute to a polished, engaging video that resonated with senior leadership.
