I led the design and execution of TEKsystems Global Services’ partner branding suite for AWS re:Invent, creating a scalable visual system that drove strong brand visibility across physical and digital environments. By developing a bold, cohesive identity optimized for large-format and contextual placements, the campaign generated more than 11.8 million impressions, the highest impression volume across all TEKsystems Global Services conferences in 2025. My Out-Of-Home (OOH) and Programmatic Digital Out-Of-Home (PDOOH) designs also generated more than 8.8 million on-site impressions and exceeded contracted delivery goals by 97%, transforming high-traffic Las Vegas locations into immersive brand moments while reinforcing awareness through consistent, high-visibility exposure.
The design system extended across supporting channels to maintain visual consistency and message alignment before, during, and after the event. Clear hierarchy, flexible layouts, and format-specific adaptations supported strong intent-driven engagement, contributing to a 4.22% search click-through rate, the highest pre-event CTR across 2025 conferences. Post-event retargeting displays sustained campaign reach, with 51% of impressions delivered after the conference concluded. The AWS re:Invent campaign demonstrates how a strategically designed, adaptable branding system can create impactful brand experiences while delivering measurable marketing performance at scale.
